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online CBIM 2021 International Conference
Center for Business & Industrial Marketing
“Challenges and opportunities for increasingly turbulent times in business markets”
2021 Georgia State University (Atlanta, USA) (ONLINE)


Submission deadline: 31 March 2021
Early Bird Registration: 15 May 2021
Final Registration: 1 June 2021
Conference dates: 22-24 June 2021

Prof. Elina Jaakkola

Professor of Marketing at Turku School of Economics, University of Turku, Finland.

Professor Jaakkola is an Associate Editor for Journal of Service Research and Industrial Marketing Management.

She specializes in service research and her current projects focus on topics such as customer experience and journeys, customer/actor engagement, and value driven business. Her research has been published e.g. in Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Service Research, Industrial Marketing Management, Journal of Business Research, and Journal of Service Management. She serves in the Editorial Review Board of seven prominent journals and has received many awards for her scholarly activities.

Topic: “Customer experience in the B2B domain: Implications for research and practice” 

Elina Jaakkola 2021

Prof. Wesley J. Johnston

CBIM Roundtable Professor of Marketing Associate, JMack Robinson College of Business.

Executive Director, Center for Business and Industrial Marketing (CBIM) Georgia State University (USA).

He is the Editor of Journal of Business and Industrial Marketing (JBIM) since 1993.

Prof. Arch G. Woodside

Professor of Marketing (Retired), Boston College, Chestnut Hill, MA. 

He is the Editor-in-Chief, Advances in Business Marketing and Purchasing, an annual book series published by Emerald Publishing.  Fellow and member of the American Psychological Association, Divisions 8 and 23.  Past-President of the Society of Consumer Psychology, Division 8, APA.  Fellow and member of the Association of Psychological Sciences; Society of Marketing Advances; Global Alliance of Marketing and Management Associations (GAMMA); and the Academy of Innovation, Entrepreneurship, and Knowledge.    

Topic: “Qualitative and quantitative rapprochement via accurate, generalizable, isomorphic and non-isomorphic case process/outcome modeling in industrial marketing.” 

Prof. Arch G. Woodside
Prof. Jochen Wirtz

Prof. Jochen Wirtz

Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore.  Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, USA.  Dr. Wirtz is a leading authority on service management and has over 200 academic publications including six features in Harvard Business Review, and over 20 books which include Intelligent Automation – Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (World Scientific, 9th edition, 2021), and Essentials of Services Marketing (Pearson Education, 4th edition, 2021).

Topic: Servitization, Digitization, IoT and Capturing Value in B2B Markets.

Dr. Judith Zolkiewski

Professor of Marketing at Alliance Manchester Business School, UK. She received her PhD in 1999 from UMIST.  Before becoming a full-time academic in 1999 she had considerable industrial experience working for 15 years at Ferranti Computer Systems Ltd.  She is an internationally-recognized scholar with research interests focussing on understanding the operation of business-to-business marketing and purchasing, both in the traditional manufacturing and engineering industries and in the evolving business-to-business services sector.  She publishes in the leading international journals in her area and is also on the editorial boards of these journals.  In addition to this, she has had a number of successful Knowledge Transfer partnerships, one winning the ESRC prize for the ‘Best Application of Social or Management Science’ and she has also hosted a prestigious Marie Curie Fellowship.

Topic: Panel about research career and publications.

Judith Zolkiewski 2
Kristina Heinonen

Dr. Kristina Heinonen

 is Professor of Service and Relationship Marketing at Hanken School of Economics, Helsinki, Finland and the Director of the Centre for Relationship Marketing and Service Management (CERS) at Hanken. Dr. Heinonen is an adjunct professor at University of Tampere, Finland and a Fulbright Research Alumni from University of Massachusetts Boston. Her research is focused on conceptual and empirical development especially in the areas of value creation, innovation, service technologies and customer experience. Her current research follows two main trajectories. The first revolves around the technology-experience interface with emphasis on how technology disrupts market relationships. The second trajectory is focused on the primary role of customers in disruptive markets. Dr. Heinonen is associate editor of Journal of Service Theory and Practice and editorial board member of several marketing journals.

Topic: Panel about research career and publications.