The Center for Business and Industrial Marketing has been organizing this International Conference since 1996, the year of the Summer Olympics in Atlanta.

The aim of the CBIM International Conference is to gather academics, professionals and doctoral students from around the world to promote a rigorous, candid and friendly discussion of current and potential future topics in B2B marketing and sales. Because of our long relationship with the IMP Group we also discuss relationships and networks in business.

This year our CBIM2021 will be organised ONLINE (22-24 June 2021).

More than 1.000 academics from around the world have participated in the conferences. Recent meetings have been hosted in Atlanta, San Juan (Puerto Rico), Changsha (China), Bilbao, Stockholm. Madrid and Berlin. Keynote speakers have included Joe Hair, Ajay Kohli, Jaana Tahtinen, Pervez Ghauri, Christina Mele, Shelby Hunt and others.

As Editor of the Journal of Business & Industrial Marketing I always ask the hosts of the Conference to develop a special issue around the topic of the conference. In addition, we will have special issues in Industrial Marketing Management, Journal of Business Research and Marketing Intelligence & Planning. Papers presented at the conference always receive careful consideration for publication in these special issues.

I hope you will considering joining our International Conference and enjoying the fellowship of thought leaders in business-to- business markets and the atmosphere of friendly, and rigorous discussion.

Prof. Wesley J. Johnston