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online CBIM 2021 International Conference
Center for Business & Industrial Marketing
“Challenges and opportunities for increasingly turbulent times in business markets”
2021 Georgia State University (Atlanta, USA) (ONLINE)


Submission deadline: 31 March 2021
Early Bird Registration: 15 May 2021
Final Registration: 1 June 2021
Conference dates: 22-24 June 2021


The CBIM2021 International Conference  will be organised online and welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B Marketing.

This year the theme will be “Challenges and opportunities for increasingly turbulent times in business markets” and the Conference will bring together the leading  worlds’ experts to debate on B2B Marketing. There are three tracks:

TRACKS: Please indicate in your abstract if you want to be added to one of these tracks: 

Track 1: The buying center concept (Special Issue for IMM)

Track 2: B2B Digitalization, AI and Social Action (Special Issue for JBR)

Track 3: Challenges and opportunities in business markets (Special Issue for JBIM)

Abstracts are invited on all aspects of B2B Marketing and in particular to cover, not limited, the following suggested topics:

  • Trust
  • Power
  • Talent management
  • Marketing Capabilities
  • Communication
  • Business Ethics
  • Sustainability
  • Marketing strategy
  • Servitization
  • Business models
  • Absorptive capacity
  • Collaboration and co-opetition
  • Marketing Innovation
  • Family firms
  • Customer engagement
  • New forms of communication with customers (e.g., social media)
  • Customer orientation
  • Franchise
  • Key account management
  • Supply chain management
  • Sales management
  • Social Media Marketing
  • Buyer behaviour
  • Industry 4.0
  • Internet of things
  • Blockchain
  • Big data
  • Digitalization
  • Augmented reality and virtual reality
  • Artificial Intelligence; disruptive technologies
  • Networks